Privacy Policy - Show-U EQ

Privacy Policy


At SHOW-U-EQ, we’re committed to protecting the privacy and security of your information. This policy is designed to help you understand what information we collect, why we collect it, how we use it, and how you can manage your information with us. SHOW-U-EQ strives to improve the experience for shopping equestrian apparel, accessories and horse goods.

Information you provide to us

We collect information at several different points as we interact with you. This includes when you create an account, order from the online store, chat with customer service, speak with your account representative, use one of our products or services, register for our newsletter, participate in promotions, or participate in surveys. The information we collect includes things like mailing addresses, email addresses, telephone numbers, payment information, and passwords.

Information we collect when you use our product and services

When you use our products and services, we collect information about how you are using them and how well those products and services are working. For example, this can include usage data and device data. Our products, websites and emails utilize technology to collect information. This includes things like web beacon data in emails, and via cookies and flash cookie data and device data such as IP addresses, operating system types, and browser types when you use our website. You can adjust your settings in your device browser to disable some of these if you prefer not to share this information. You can withdraw your consent at any time by unsubscribing from the product and discontinuing use.

What we do with data

When you use our products and services, we may also use your information:

  • In order to maintain and improve our products and services by making sure they are working well. For example, knowing which pages of our website frequently result in calls from confused customers helps us know where we need to improve our site design.
  • To help develop new products and services. For example, tracking the number of calls for basic subscription updates enabled us to redesign our subscription management area to make things easier on our equestrian customers.
  • To provide services to you, including through our contractors. This includes sharing your address with providers of delivery services like UPS and USPS, or sharing information with third parties that provide SHOW-U-EQ with email solutions, cloud hosting services, payment processing, website support and maintenance, and legal, regulatory, or audit services.
  • To allow 3rd party providers to send you mailings regarding products and services that may be of interest to you.
  • For regulatory compliance. We maintain records as required by state and federal law, and we may share your personal information to comply with regulatory agency laws, rules, and regulations. This can include providing required personal information in connection with mandatory disclosures to state regulatory agencies and providing disclosures of records in response to state or federal regulatory agency request.
  • For legal reasons. We may share your personal information to comply with inquiries from governmental authorities, or to protect, defend, exercise legal rights or claims, in connection with end user license agreements, terms of service or other applicable agreements, or as otherwise required by law. If we are legally required to share your information, we will attempt to notify you, unless such notification would violate law or court order.
  • In the event of business transfer. If SHOW-U-EQ is involved in a sale of assets, merger, acquisition, business transfer, or other change of control, we may share your information with other entities involved. We will require any such successor business entity to honor this Privacy Policy, and we will notify you of any changes that could affect your information. In the event of a business transfer, unless we are otherwise required by law to retain or provide your information to the other entity, you may request that your information be deleted from our records.

Managing your data

  • Websites. You can adjust and manage the privacy of your information via our websites, which allow you to opt out of certain features that we offer. By adjusting your device or browser settings, you can manage information by adjusting your personal profile, your subscriptions, your cookies, and your location services.
  • Email. You can opt out of emails through links in the emails you receive from us. Every email you receive from us will give you the ability to unsubscribe from receiving future emails.

How we protect your data – Technical safeguards

The security and confidentiality of your information is extremely important to us. We have implemented technical, administrative, and physical security measures to protect your information. As part of our efforts to protect your information, we have technical safeguards in place across our products and services, which may include the following:

  • Requiring a password in order for you to access your personal information;
  • Using firewalls to protect information held in our servers;
  • Utilizing Transport Layer Security (TLS) encryption in transmitting personal information to our servers;
  • Limiting the number of personnel who have potential access to personal information; and
  • Routinely backing up the systems to protect the integrity of personal information.

There is always some risk that an unauthorized third party may find a way around our security systems. In the event of a security breach, the first thing we would do is notify you. This notice would include what happened, what information was breached, what SHOW-U-EQ is doing to respond, and who to contact with questions.

Protecting children’s privacy

SHOW-U-EQ does not knowingly sell products to, solicit, collect or retain personal information about children under the age of 18 without parental consent. If we learn that a child under 18 has submitted information to us without parental consent, we will take all reasonable measures to delete it from our databases and not use the information for any purpose (except where necessary to protect the child or others). If you become aware of any personally identifiable information we have collected from children under 18, please contact us.

About this policy

We comply with data privacy regulations applicable in the jurisdictions in which we operate. We review and may revise this policy from time to time as we add new features and services, as laws change, and as industry best practices evolve. We indicate the date the most recent changes were published on this page. If we update the privacy policy with significant changes, we will let you know, for example by placing a note on our website. Please review this policy periodically, and especially before you provide any information to us. This Policy applies to website visitors, application and product users, and other customers of SHOW-U-EQ and affiliated entities.  By using our website, downloading any application from our web site, or using our products or services, you signify your acceptance of this privacy policy. This Privacy Policy doesn’t apply to other companies that advertise our services, or to services offered by other companies, including those that may be linked to from our services. How to contact us with questions If you have any questions about this policy or our practices at Show-U EQ, please contact us. SHOW-U-EQ, Email:

Excluded Information

SHOW-U-EQ does not collect biometric information, geolocation data, audio, visual, thermal, olfactory or other sensory data, educational records, non-public Family Education Rights and Privacy Act related data, or inferences drawn from Personal Information. Personal Information does not include information that is de-identified or aggregated, publicly available in government records, and information otherwise excluded from CCPA’s scope including pursuant to the Fair Credit Reporting Act, the Gramm-Leach-Bliley Act, the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and other excluded state and federal laws.

Use of Personal Information

SHOW-U-EQ uses Personal Information as set forth in the Show-U EQ Privacy Policy.

Access to Information (‘Right to Know’)

SHOW-U-EQ complies with your rights regarding your Personal Information, including the right to request information about SHOW-U-EQ's use of your Personal Information. Where SHOW-U-EQ receives a validated request, it will provide information to you about the use of your Personal Information in the last 12 months including the following:

  • General categories of Personal Information SHOW-U-EQ has collected;
  • Purposes for collecting such Personal Information
  • Third Parties which whom SHOW-U-EQ shares Personal Information

Deletion Requests (‘Right to Forget’)

SHOW-U-EQ complies with your rights regarding your Personal Information, including the right to request deletion of your Personal Information. Where SHOW-U-EQ receives a validated request, and SHOW-U-EQ is not otherwise legally obligated to retain such Personal Information, SHOW-U-EQ will delete your Personal Information. SHOW-U-EQ may deny your deletion request where it is legally required to retain your Personal Information, including as follows:

  • Where SHOW-U-EQ has a legal obligation to retain your Personal Information, in conformity with state or federal laws that require the storage of prescription records, records related to the sale of products,  and where otherwise subject to state or federal law requiring the retention of data;
  • Where it is necessary to protect you from unwanted data mis-use, fraudulent activity, or to maintain the security of data, data security, and in the protection of data security incidents;


You may contact SHOW-U-EQ as follows:


Wellington, Florida